who we are

Each company is unique. One-size-fits-all approaches will never help your business reach its full potential. We deliver custom solutions, tailored to you--your industry, your culture, your one-of-a-kind challenges.

we believe in a unique and customized consulting experience for each and every client.

We offer a range of consulting services, all designed to help your company reach its potential. Whether you're looking for a small tweak or complete overhaul, we have you covered. Our services are available a la carte so you can get precisely what you need.

Business & marketing Consulting

our approach


Roula Panagiotopoulos has over 20 years’ experience in the consumer packaged goods industry.  It is her ability to assess a situation quickly and make sound recommendations that sets her apart and has defined her career.

PURE, under Roula, has been providing executive leadership to companies from Vital Science to Cake Beauty and Brookfield Place. During her time at Vital Science she helped advance the company through outstanding retail growth strategies which positioned them for acquisition by Valeant Pharmaceuticals in 2010.

Roula was most recently nominated for the  RBC Canadian Women Entrepreneur Award 2017