PURE

Roula Panagiotopoulos has over 20 years’ experience in the consumer packaged goods industry.  It is her ability to assess a situation quickly and make sound recommendations that sets her apart and has defined her career.


PURE, under Roula, has been providing executive leadership to companies from Vital Science to Cake Beauty and Brookfield Place. 

During her time at Vital Science she helped advance the company through outstanding retail growth strategies which positioned them for acquisition by Valeant Pharmaceuticals in 2010.


Roula was most recently nominated for the  RBC Canadian Women Entrepreneur Award 2016.






From 1992 to 2004, she rose, through a series of media planning & buying to strategic planning positions, at Harrod & Mirlin and later Mamone and Partners. Her focus was on both new and mature brands in Canadian and US markets. She worked on such storied brands as Fairmont Hotels, Kraft Foods, Alliance Atlantis, Moosehead Breweries and Henry Birks & Sons.

Roula is Founder and Chair of N9NE Gala a fundraising event in support of the Canadian Breast Cancer Support Fund. She is also an avid marathon runner.

Ms. Panagiotopoulos holds a Business Administration degree from the University of Windsor.